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Entrepreneur | Business & Marketing Strategist
Growth • Operations • Technology • Events • Community
Entrepreneur | Business & Marketing Strategist
Growth • Operations • Technology • Events • Community
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Growth • Operations • Technology • Events • Community
Growth • Operations • Technology • Events • Community
I’m an entrepreneur, business and marketing strategist, consultant, and operator with more than 25 years of experience across business development, marketing, operations, sales, customer acquisition, branding, leadership, digital strategy, events, and project execution.
My professional journey began immediately after graduating high school in the summer of 2000. Since then, I’ve built, advised, managed, marketed, and helped grow businesses, brands, organizations, teams, and projects across industries including telecommunications, retail, hospitality, fashion, entertainment, professional services, nonprofits, and community initiatives.
My career has combined entrepreneurship and consulting with hands-on leadership inside established organizations. I’ve built operations from the ground up, developed teams and business owners, managed regional and multi-location organizations, helped create marketing and growth strategies, produced events and entertainment projects, and worked directly with entrepreneurs, executives, professionals, brands, and creative talent.
Some of my most significant experiences have included helping build a telecommunications region from its first employee into a profitable multi-market operation, directly overseeing 55 independently operated wireless retail locations across the Northeast while contributing to the development of a program that grew to more than 200 locations nationwide, helping build and operate a high-volume restaurant and entertainment venue, serving as President of a nonprofit organization, and executive producing an Off-Broadway theatrical production in New York City.
Today, much of my work sits at the intersection of business strategy, marketing, technology, and AI-enabled systems. I’m particularly interested in practical ways technology and automation can improve customer acquisition, simplify processes, increase efficiency, strengthen businesses and brands, and help people accomplish more without adding unnecessary complexity.
Events, entertainment, and live production have also been part of my professional life for more than two decades. Since my late teens, I’ve been involved in producing, promoting, and organizing concerts, nightlife events, music and video projects, and theatrical productions. Over the years, that experience has expanded to include festivals, parades, school and PTA events, nonprofit initiatives, and community projects.
The industries and projects may have changed throughout my career, but the common thread has remained remarkably consistent:
Build. Improve. Connect. Create.
I enjoy identifying opportunities, solving problems, developing people and ideas, improving systems, connecting the right people, and helping turn concepts into something tangible.

My interest in business began long before my first formal leadership role. Growing up in Queens, New York, I became fascinated at a young age by how businesses worked, why some succeeded while others struggled, and how relationships, marketing, customer experience, and execution could shape their growth.
Immediately after graduating high school in the summer of 2000, I began pursuing entrepreneurship and business more seriously. My early ventures and projects included clothing, nightlife, promotions, entertainment, marketing, events, and work with local businesses and brands.
Over time, those experiences developed into increasingly significant leadership and management roles across hospitality, nonprofit organizations, telecommunications, retail, sales, operations, marketing, and business development.
I’ve had opportunities to help build businesses and operations from the ground up, recruit and develop teams, coach business owners, manage regional and multi-location organizations, create marketing and growth strategies, produce events and creative projects, and work alongside entrepreneurs, executives, professionals, and community leaders.
Some of the most valuable lessons came not only from successes, but from seeing firsthand what happens when businesses lack the right strategy, systems, leadership, positioning, or execution.
Those experiences shaped the way I approach business today: understand the complete picture, identify what is actually needed, and develop a practical strategy to build, improve, or grow it.

Today, I continue working selectively across business strategy, marketing, customer acquisition, digital growth, operations, technology, automation, and AI-enabled business systems while developing and evaluating new ventures and opportunities of my own.
I’m especially interested in where business and emerging technology intersect. AI and automation are rapidly changing what entrepreneurs, small businesses, and organizations can accomplish, and I spend a significant amount of time exploring how these tools can be used practically to improve efficiency, simplify processes, strengthen marketing and customer acquisition, and help businesses operate more effectively.
I also continue to stay involved in events and community initiatives, building on a part of my background that has been present for more than two decades.
Rather than limiting myself to one industry or one type of project, I’m most interested in opportunities where I can apply strategy, creativity, marketing, technology, operations, relationships, and execution to something worth building, improving, or growing.

I’ve never viewed my career as having one final destination.
My goal is to continue building businesses, developing ideas, learning, experimenting with emerging technology, creating meaningful experiences, helping others grow, and pursuing opportunities that can create both financial value and positive impact.
I’m especially interested in building scalable ventures, systems, and ideas that can continue creating value beyond the amount of time I personally put into them.
Family is also an important part of how I think about the future. One of my longstanding goals has been to build things that my children can learn from, participate in, benefit from, and potentially build upon themselves.
The specific businesses and projects will continue to evolve. That is intentional.
What I expect to remain consistent is the desire to build, improve, connect, create, and leave things better than I found them.
I’m always interested in connecting with entrepreneurs, business leaders, marketers, creators, community organizers, and others working on worthwhile businesses, projects, partnerships, and ideas.
Whether there’s an opportunity to collaborate, exchange ideas, support a community initiative, build something new, or simply expand our professional networks, feel free to connect with me through any of the platforms below.
Thanks!
Best regards,
Christian Santamaria
Business marketing and consulting strategist.
Find me on Social Media:
Christian Santamaria
👨💻FB: ChristianSantamariaNYC
📸IG: ChristianSantamaria
🔗LI: ChristianSantamaria
From time to time, I share updates on projects I’m working on, ideas around business and marketing, useful technology and AI discoveries, events, community initiatives, and other things I find worth sharing. If you’d like to stay connected and receive occasional updates, feel free to subscribe below.

Copyright © 2018–2026 Christian Santamaria. All Rights Reserved.
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